WoodBerry, a local company that sells dried flowers and wreaths, enlisted my help redesigning its logo and tags. The goal of this project was to attract more customers while maintaining the brand's previous visual recognition. This collaboration drew upon my experience in graphic design and brand development to ensure a strategic and impactful representation of WoodBerry's offerings.
Original Logo Analysis:
This is WoodBerry's foundational logo design. In response to the client's articulated desire for a brand identity that resonates more profoundly with their customer base, the objective was to craft a visually captivating and easily identifiable logo. However, it was imperative to uphold certain key elements, such as color palette, shape, and layout, in the new design. This approach ensured that the evolved branding retained its familiarity, fostering a seamless transition for consumers while reinforcing their existing affinity towards the brand.
Concept Variations:
I presented the client with a spectrum of color combinations to ensure alignment with their vision for WoodBerry's brand language. The range of color palettes were curated considering factors such as the brand's products, emotional resonance, industry relevance, and target audience preferences. By offering diverse options, I provided the client with the opportunity to identify the combination that best resonated with their objectives. This process not only fostered client satisfaction but also enriched the brand's identity.
Final Product:
The final iteration of WoodBerry's logo embodies a sophisticated blend of navy blue and berry red hues, meticulously selected to evoke a sense of elegance and liveliness while paying homage to the company's name. Central to the logo's design is the incorporation of wreath elements, serving as a distinctive and instantly recognizable characteristic. The wreath motif not only signifies craftsmanship and tradition but also establishes a visual connection to the company's primary focus: the creation of exquisite wreaths. Through this refined combination of color palette and symbolic elements, WoodBerry's logo epitomizes the essence of the brand, seamlessly marrying tradition with modernity.
